nancy giordano

Illustration system

HSBC is a British multinational bank, one of the world's largest, serving about 40 million customers around the world.


HSBC is a geometric brand, their new illustrations needed to be driven by the 45° angle taken from the Iconic Hexagon, which should help drive visual consistency across all illustrations. In addition, where possible, I had to use the 22° angle taken from their Univers Next font.

My Role

  • Illustrator


HSBC through Superunion


  • Adobe Illustrator
  • Procreate

Character geometry

Defining character geometry using 45° and 22° angles. Using geometric shapes as building blocks helps visual consistency and drives simplicity of form.

Face details explorations

Face variants

Body shapes explorations

Character walking/standing positions

Female characters

Male characters


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