HSBC is a British multinational bank, one of the world's largest, serving about 40 million customers around the world.
HSBC is a geometric brand, their new illustrations needed to be driven by the 45° angle taken from the Iconic Hexagon, which should help drive visual consistency across all illustrations. In addition, where possible, I had to use the 22° angle taken from their Univers Next font.
ClientHSBC through Superunion
- Adobe Illustrator
Defining character geometry using 45° and 22° angles. Using geometric shapes as building blocks helps visual consistency and drives simplicity of form.